WE DO NOT CONSULT. WE ENGINEER VELOCITY.
The Kinetic Protocol™ for Ventures hitting the Complexity Ceiling.
We do not fix pitch decks. We fix the business model the deck is hiding.
WHERE IS YOUR DRAG?
Most ventures die in the “Transition Gap” not because of a lack of vision, but because of Structural Drag – the invisible friction where capital turns into heat instead of velocity.
THE LOGIC GAP
The Symptom: You have “Months of Runway” on paper, but cash flow anxiety in reality.
The Risk: Insolvency masked as investment.
THE NARRATIVE GAP
The Symptom: Sales promises features that Product cannot build.
The Risk: Strategic Schizophrenia.
THE COMMERCIAL GAP
The Symptom: Revenue is “bought” via ads, not “earned” via value.
The Risk: Dependency on unsustainable CAC.
THE KINETIC PROTOCOL™
We execute a specific three-part intervention to restore velocity. We do not do the work; we ensure the work you do is worth doing.
1. VALIDATE THE LOGIC: We stress-test your burn rate and runway to ensure you aren’t running a strategy your bank account can’t support.
2. ALIGN THE NARRATIVE: We architect the “Asset Class” narrative. We unify the Boardroom and Sales under a single, brutal truth.
3. FORTIFY THE COMMERCIALS: We blueprint the revenue engine to prioritise Net Dollar Retention and organic growth over vanity metrics.
THE KINETIC VAULT™ (Beta)
The Diagnostic.
A strategic interrogation designed to expose structural drag. We use the “Fatal Five” diagnostic to stress-test your growth assumptions against market physics.
STRATEGIC GOVERNANCE
The Executive Counsel.
Executive defence coaching. We prepare the Founder to face the Board, VCs, and the Market with “Radical Competence,” transforming anxiety into authority.
FROM LOCAL PITCH TO GLOBAL ASSET
Welo Health
Architected the Strategic Narrative. Winner: 2026 WEF Startup Innovator Award (Davos).
Ozow
Series B Commercial Architecture ($48M Raise foundation).
Peach Payments
Tripled Enterprise Revenue for Series A.
Credipple
Business Model Pivot & GTM Launch.
Delivery Ka Speed
Scaling Strategy & Culture Roadmap.
Space Salad Studios
Commercial Negotiation Strategy.
THE ARCHITECT
ADESH KISTEN | PRINCIPAL
Former Executive at Accenture, Ozow, and Peach Payments. I act as a “Business Physicist” for a select council of founders.
STOP DRIFTING. START GOVERNING.
Accepting engagements for Individual Founders and Venture Portfolio Audits.